Would you boycott a brand over their ethics?

I would, in fact I do.

Interestingly, a new Edelman study shows 64% of consumers across 8 key markets including China, India, US, Brazil & U.K are willing to boycott a brand over its ethics (increase of 13% over 12 months).

This might just seem like interesting market analysis but it says a lot about the evolving nature of consumers, employees, communities & business leadership. Globally, we continue to see new legislation introduced to combat unethical practices such as unconscionable conduct toward smaller business by big business, deceptive marketing, ‘modern day slavery’ & the appalling treatment of the elderly & disabled.

It is unfortunate that so many ‘leaders’ choose only to address these challenges when they are backed into a corner.

On the plus side, we all know of businesses choosing to put people ahead of profits, choosing to make a positive difference in the world & making proactive changes to their practices.

Well done to all those leaders who have the COURAGE to be part of the evolution of business. If you are a consumer make sure they get your support.



Gabby Button is a Co-Founder of The Wisdom Playground and Director of the Australian Institute of Leaders and Entrepreneurs. She is an award winning trainer, facilitator and coach. You can connect with her on LinkedIn or Facebook and if you are a coach why not jump into our private facebook group to stay up to date and gain access to ongoing tips, networking opportunities and other learning resources.

 

 

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